For Universal Pictures' filthy-minded but sweet-hearted comedy, Role Models, W/DG created a site for the movie's fictional child mentoring program, Sturdy Wings. A highlight of the site is a series of original vignettes written and animated by W/DG. Rendered in primary blue with child-like drawings, these vignettes depict the right and oh-so-very-wrong ways to mentor a child--from improper touching, to dubious television programs and adult entertainment. To complete the campaign for Role Models, W/DG also created a blog for the ex-drug-addict-now-Sturdy Wings-founder, played by Jane Lynch.