Larry Crowne provides the basis for a truly novel web experience with its unique blend of comedy, drama and social awareness. Watson/DG created a multi-tiered web campaign that builds excitement and awareness around this special film – a project helmed by one of the biggest film stars, Tom Hanks, who was co-writer, actor, and director.

A dynamic EPK site highlights the film's stellar cast, themes and promotional materials using an expansive interactive environment familiarizing audiences with the film's characters, poignant message, and light-hearted comedic tone.

Engaging user-generated content and social networking components entice the market with the movie's quirky humor while building a community around its relevant social themes. Users can participate in polls relating to the film's themes and contribute their own success stories.

HanxOnSet.com connects Tom Hanks directly with his fans by including his film journal and streaming his personal Twitter feed. The site also contains exclusive video of Tom behind the scenes.