Frankenweenie

Frankenweenie (2012)

Disney

In its first 2 weeks, over 30,000 Frankenweenie-fied pets were created on Facebook alone.

Building off the success of integrated campaigns like The Expendables 2 that blurred the line between mobile and web app experiences, Frankenweenie-fy Your Pet leveraged efficiencies in bleeding edge development that allowed Watson DG to deliver multi-platform (iPad, iPhone, Facebook, and Website) offerings on a rapid timeline.

The success of the app speaks for itself, with an eye-popping 62% share rate amongst Facebook users and an even higher rate over mobile devices, the design considerations for ease of use and fun played heavily into the success of the app.

3D components add playful whimsy to the app ambiance and the Tim Burton themed monster accessories blend seamlessly into the user supplied pet portraits. This app isn’t just your standard paper doll app, but an immersive experience into the mind of one of the great gothic masterminds of the generation.

Awards

The Webby Awards

+ Honoree

The FWA

+Mobile of the Day

R/GA Presents

+Advertising in the Digital Age

Key Art Awards

+ Bronze

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