Expendables 2 Infinite Trailer

Expendables 2 Infinite Trailer (2012)

Lionsgate

Watson DG was tasked with putting together a truly original and exciting interactive experience that merges The Expendables 2 movie trailer footage with user-generated content via both a website AND a mobile app.

By accessing the “Infinite Trailer” through either its iOS app or jointheexpendables.com, users could upload original videos of themselves interacting with Hollywood-caliber special effects. The footage of a user evading explosions, dodging rockets and ducking bullets then gets shared with the world. It becomes fused in a giant collection of user-submitted clips, a seemingly never-ending movie trailer that casts users right alongside action movie icons such as Stallone, Schwarzenegger, Norris, Van Damme, and more! Users can also vote for the trailers they think are the most badass.

This feature already has hundreds of THOUSANDS of entries, averaging one and a half to two thousand entries a day. With each submission running five seconds in length, it would currently take over ten days of non-stop viewing to watch all the entries!

So, do you have what it takes to be a member of the Expendables? Join The Expendables 2 Infinite Trailer and find out.

Awards

The FWA

+ Mobile of the Day