Cabin in the Woods
Cabin in the Woods (2011)
Lionsgate's film, The Cabin in the Woods, is one of the most original and surprising horror movies in years. By necessity, Watson DG developed a mysterious and cunning online campaign. The movie's twists had to remain a secret. But users also had to know there was more to the movie than nubile young people being terrorized in an old cabin. The challenge was to reveal nothing specific while also showing that this is not a run-of-the-mill horror movie.
For the site's main feature, we created a wall of some of the most famous scare videos of all time. Users could submit or nominate a video on the Scare Wall for a chance to be ranked as one of the top one hundred.